John Hale is the Executive Director of Ski & Snowboard Club Vail (SSCV). John, a former Head Coach for the U.S. Ski Team and Executive Director of Loveland Ski Club, brought his extensive skiing and athletics experience to SSCV as the COO beginning in 2017 and assumed his role of Executive Director of SSCV on May 1, 2021.
During the last four years at SSCV, John orchestrated an extensive overhaul of the youth alpine coaching staff, assembling the most experienced U14 and younger coaching team in the nation.
He also had oversight of a multi-million dollar clubhouse construction project, completing a 30-year vision at no cost to the club. Additionally, John worked tirelessly with Vail Resorts to create an SSCV on-hill operations team to improve early-season venue preparation, including snowmaking, grooming, support staff, and the addition of a state of the art grooming machine. He has also had guidance and organizational responsibility for the management team as well as the leadership team which he continues to spearhead.
With the onset of COVID-19, John was responsible for establishing the operational plans, both on and off snow, for all aspects of SSCV operations and keeping these plans current in this ever changing landscape. This includes the Club’s ongoing communications with applicable health care providers and regulatory agencies along with SSCV families and academic partners.
During his tenure at Loveland Ski Club (LSC), John was the architect of a highly successful overhaul of the program and founded the Alpine Race Academy. In his seven years at LSC, he significantly improved the club’s financial health and the program’s quality while developing a highly beneficial partnership with Loveland Ski Area.
From 2002 to 2010, before his work at Loveland, John was head women’s coach for the Europa Cup and Development. During this time, John also worked with the Women’s World Cup SL/GS team before accepting a position with the U.S. Olympic Committee. While at the Olympic Committee, John worked in the Sports Science Division and attended the 2004 Olympic Games in Athens, Greece. Before the U.S. Ski Team, John was the Head Women’s Coach at Burke Mountain Academy, a coach for the Canadian National Team, and spent his summers on snow in Perisher, Australia, and Mt. Hood, Oregon.
John graduated with honors and holds a degree in Business Administration and Management from Johnson State College (JSC) in northern Vermont. He was drawn to JSC by the ski program and was a member of the alpine ski team and cross-country running team, while simultaneously obtaining full certifications in ski coaching and ski instruction. John holds a Level 500 certification with U.S. Ski & Snowboard.
John, his wife Jennifer, and their two daughters, Logan and Taylor, when not skiing, can be found playing golf, mountain biking, and enjoying all that the outdoors of Colorado and the Vail Valley has to offer.